Erene Semanderes
The Challenge: Develop and launch a new, customizable appliance brand for the mass premium market.
Our Solution: Café puts you in creative control, so you can customize every detail to reflect your distinct style. It’s time appliances had a personality. Yours.
CASE STUDY
PRINT
We designed contemporary kitchens and juxtaposed them with complementary muses to emphasize how Café appliances can be customized to express your individuality. Our ads appeared in Vogue, Conde Nast Traveler, Food & Wine and other publications known for inspiring creativity.
TV/OLV
To further brand awareness, we created dynamic pre-rolls featuring our Café kitchens and their matching models.
TIMES SQ BILLBOARD
SOCIAL - PINTEREST
