It’s Time Appliances Had a Personality, Yours. ​​​​​​​
A fashion-forward campaign for kitchen appliances.
GE Appliances launches their newly customizable suite using personal style as a guide. 
PRINT
We designed contemporary kitchens and juxtaposed them with complementary muses to emphasize how Café appliances can be customized to express your individuality. Our ads appeared in Vogue, Conde Nast Traveler, Food & Wine and other publications known for inspiring creativity.
TV/OLV
To further brand awareness, we created dynamic pre-rolls featuring our Café kitchens and their matching models.
TIMES SQ BILLBOARD
SOCIAL - PINTEREST