Dupe Swap

With the TikTok trend #dupes threatening to undermine Lululemon's market, we set out to prove that Lululemon’s leggings are truly unmatched and worth the investment.
Featured in Forbes, CNN, Vogue…
Jay Chiat Awards/ Gold/ Experiential Strategy -  Lululemon Dupe Swap. 2024
Jay Chiat Awards/ Silver/ Brand Pivot Strategy -  Lululemon Dupe Swap. 2024
WARC / Silver/ Global Effectiveness -  Lululemon Dupe Swap. 2024
PR Week Global Award/ Finalist -  Lululemon Dupe Swap. 2024
AD AGE A- LIST - lululemon Dupe Swap. 2024
Effies/  Crisis Response/ Critical Pivot/ Commerce & shopper - Lululemon Dupe Swap. 2024

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