Big paint and color companies only champion the most popular color year after year. Sherwin-Williams empowers consumers to rediscover the beauty of color by demonstrating how even the most overlooked color can be stunning and powerful – if given the chance.
Sherwin-Williams identifies the least tinted color, Kingdom Gold SW 6698, and names fashion icon Dapper Dan as Creative Director of The Loneliest Color™, to change people's perceptions by revealing its stunning beauty and inspiring all to see for themselves through 8 one-of-a-kind wearable art pieces inspired by its authenticity. All pieces were set for auction, with proceeds going to benefit Dapper Dan’s Harlem community.
